Numbers are frequently referenced. Playback logs and system metrics provide useful insight.
In practice, behaviour often matters more than raw data. Content can be playing, yet still fail to communicate.
Observing real-world behaviour helps explain why some deployments succeed. when placement matches movement.
Understanding signage beyond analytics
System data confirms that screens are running. It supports maintenance.
What logs fail to capture is whether messages are noticed. Schedules can run flawlessly without achieving communication goals.
Focusing only on metrics misses human factors. Effective evaluation requires observation.
Real-world audience behaviour
Viewing is often incidental. Messages are absorbed quickly.
Movement patterns influence attention. Displays positioned in shared spaces support repeated exposure.
Because focus is elsewhere, messages must be clear. Behavioural reality favours simplicity.
Why location affects signage impact
Context influences perception. A display positioned out of view fail to register.
Context also matters. A message suitable for a waiting area may fail elsewhere.
Understanding context improves effectiveness.
Behavioural value of repeated exposure
Familiar messages are noticed more easily. Messages gain meaning over time.
New visuals may stand out briefly. Over time, stable messaging builds trust.
Behaviour favours recognition over surprise. It updates content without disrupting familiarity.
Designing for human patterns
Human patterns guide design. Understanding how people move shapes better decisions.
When placement matches movement, communication improves without effort.
It separates effective signage from ignored screens. Not just for systems.
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